WOLF ALEXANYAN
elea is the umbrella that covers most of the things I build
ABOUT ME
Specialized in managing teams and high-impact products where the need for tailored UX and deep understanding of human behavior is paramount.
- 17+ years in IT and business. 10+ years as CPO, COO, and CEO. 1 exit in Middle East.
- Architected a dozen heavy-impact enterprise products valued in the high hundreds of millions USD.
- Co-founded three mid-size software and hardware companies.
- In B2G I managed a $500M+ portfolio of classified projects in the Middle East for several years.
- In B2B I built the company behind $200B+ in protected real-world assets: $120B+ in client assets, plus the $70B+ saved by a single finding outside the client base.
- In open-source I developed the world's biggest library of cognitive biases and nudging strategies, as well as the first custom GPT related to behavioral science in OpenAI Market, and an affordable longevity protocol for non-billionaires.
Easy-going, adventurous person ^_^
- Climbed the summits of Mount Elbrus (5642 m), Mount Ararat (5162 m), and Mount Kazbek (5047 m)
- Armenia → Iraq (1042 km) - world's first person to complete this cycling route
- 160 km wild trip to Chernobyl (Pripyat, Ukraine)
- Armenia → Yalta (1650 km, +4000 m elevation) - world's first to cycle this route
- Armenia → Batumi (465 km, +4000 m elevation) - multi-day high-elevation cycling route
- Downhill cycling on Ai-Petri (Crimea, 1234 m) and Mount Aragats (southern peak, 3888 m)
MY CUSTOMERS
EXPERTISE
While I know little about ordinary things, these four domains I know better than most. Obsessive self-development plus discipline made me brutally effective in product, operations, and AI.
COGNITIVE SCIENCE
In 2020 I launched UX Core, the world's biggest open-source library of cognitive biases and nudging strategies.
350,000+ users
I also wrote Arc of Self, a recursive theory of identity, attention, and choice. It is the end-game of my 17 years of personal research into how a human personality develops and how we make our choices. The project becomes public soon.
I also collaborate with individual scientists, Dan Ariely among them, building their personal projects into more social good.
AI
I built every product below solo, end to end: engineering, infrastructure, design, narrative.
- KEEPSIMPLE Cognitive science · public good Free, open-source management frameworks and behavioral science tools for IT leaders.
- VIBECODE.SPACE Internet of things A countryside house turned into one big IoT project.
- INDAGARO Market intelligence Market intelligence tool for investors, analysts, and founders.
- ORBIS FELIX AI token sharing · public good Share a slice of your AI limits with those who cannot afford their own.
- ARC OF SELF Cognitive science · public good A recursive theory of identity, attention and choice.
- ELEA ROBOTICS Robotics · embodied AI My robotics-related experiments, including a hijacked Vector robot.
Not yet public
- LONGAEVO Health intelligence Every wearable you own pooled into one model that says what to fix next.
CYBERSECURITY
- I lead Hexens as COO and CPO. We made the largest security finding in the history of digital finance: one bug put $70B+ in crypto at risk, confirmed by international experts and covered by CoinDesk. [2026, Research]
- We found the first critical Solidity vulnerability in a decade. [2026, Research]
- Hosted and ran the biggest and most successful Web3 CTF in history. [2025, Scoreboard]
- We built the Solidity Query Engine: tooling that has protected $250M+ in total, unmatched by any other Web3 tool.
- We are the only known company in the space with zero post-audit hacks across 300+ engagements.
- We are the Ethereum Foundation's partner of choice: our joint security contest saved $20M+ in under 2 months since launch.
INTELLIGENCE
The systems I built raised safety indexes and cut crime in the countries and cities that run them, from logic and methodology to UX. Details stay closed; the product categories are below.
MENTIONS
Some good people said a thing or two about me or my work, and some invited me in.
- Oxford University Press Bias amplification: how social media makes users more vulnerable to sub-optimal decisions Chapter in Expert Essentials, Oxford Law Pro, edited by Sam De Silva. Published 24 March 2026.
- ITX Product Momentum Cognitive bias and software development, episode 51 Invited among the first fifty product leaders on a show whose earlier guests include Marty Cagan and the SVPG partners.
UX Core is an interesting collection of principles from social science and a beautiful interface.
This site, UX Core, lets you explore many cognitive biases while creating software.
I love the way you categorized and presented the information. It's incredible.
This [UX Core] framework is the most comprehensive one I've ever ran into.
